Full-Funnel Marketing - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Full-Funnel Marketing?
A strategy that addresses the full shopper journey and incorporates objectives for all stages of the purchase funnel: awareness, consideration, and conversion.
More definitions
GENERAL DATA PROTECTION REGULATION (GDPR)
GEOTARGETING
GUARANTEED DEALS
