Omnichannel Retail - Definition

This refers to an omnichannel retail environment, where products are sold across both online and offline channels, ensuring a seamless and consistent customer experience throughout all touchpoints. Typical channels in an omnichannel strategy include online retailers, marketplaces, social media platforms, and physical brick-and-mortar stores. The goal is to provide customers with a unified shopping experience, whether they are shopping online, in-store, or through other digital channels.