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Brand Affinities

Tap into the power of brand affinities by Reach audiences who have a genuine interest in your products or services.reaching audiences who have a genuine interest in your products or services.

Target Your Audience Based on Interest Data

Step 1

Our DMP collects interest preferences of smartphone users via cookies or Device-ID protocols. This data comes from visited publishers, specific content clicked on, and products bought.

Step 2

The interest preferences of these smartphone users is stored on our DMP.

Step 3

You target your audience based on their interests because our DMP is integrated with our DSP.

Please note that we don’t offer third party data targeting – using a DMP – in Europe (due to the GDPR).

Mobile Advertising for Market and Design Research

Mobile advertising can serve as a tool for market or design research. Tools for targeting specific audiences include:
Additionally, collecting and storing data can be helpful for research and analysis.

Contextual targeting

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Location targeting

Remarketing

Additionally, collecting and storing data can be helpful for research and analysis.