Digital Out-of-Home and Connected TV
Connect With Your Audience, Where They Are
Captivating digital billboards
Eye-catching outdoor screens
An extensive network of screens
Next-Level Ad Campaigns
Step 1
ASTRAD measures the performance of your ad placements and reports those measurements to you.
Step 2
You make data-driven decisions to optimize your strategy based on real-time insights.
Step 3
You retarget your exposed audience across digital touchpoints, extending the reach and impact of your brand.
Connected TV Advertising
Smart TVs
Apple TVs
Devices like Roku
Gaming consoles like PlayStation
Why Advertise on Digital Out-of-Home?
Targeting
Measurement
Attribution
Bridge the Gap Between Offline and Online
Quantify OOH
Build a robust OOH strategy based on real audience data. Leverage ASTRAD’s location data to accurately measure your OOH placement and identify consumers who have been directly exposed to your OOH advertisement.
Re-Target Digitally
Enhance your OOH message across multiple consumer touchpoints (mobile/ desktop/ tablet/ CTV) to further influence consumer consideration.
Extend Your Audience
Find users with the same demographic information, location, interests, and behaviors as your OOH-exposed and digitally engaged audience.
Measure Impact
Understand the mobility of users vis-a-vis your OOH placement and close the loop between OOH and conversions through footfall attribution and in-store foot traffic measurement.
Ad formats
15 second or 30 second video ads.
Ads appear while the app is loading or during content streaming.
Why Connected TV?
Reaches TV audiences on an additional channel.
Complements linear TV.
Offers programmatic capabilities to TV advertising.
Leads to more relevant ads with data and targeting.
Incremental reach to audiences that no longer watch linear TV.
Supply partners
Including all top programmatic SSPs
Years
of programmatic experience
Billions
Ad requests every day