Digital Out-of-Home and Connected TV

Reach your target audience in public environments.

Connect With Your Audience, Where They Are

The perfect platform to engage with audiences in public? Digital out-of-home (DOOH) advertising. You choose from:

Captivating digital billboards

Eye-catching outdoor screens

An extensive network of screens

Next-Level Ad Campaigns

Here’s how DOOH works on ASTRAD’s platform.

Step 1

ASTRAD measures the performance of your ad placements and reports those measurements to you.

Step 2

You make data-driven decisions to optimize your strategy based on real-time insights.

Step 3

You retarget your exposed audience across digital touchpoints, extending the reach and impact of your brand.

Connected TV Advertising

Access video advertising in apps on connected TVs. CTV or Connected TV is about showing full-screen brand experience ads on televisions that connect to the internet. This includes:

Smart TVs

Apple TVs

Devices like Roku

Gaming consoles like PlayStation

Why Advertise on Digital Out-of-Home?

Agencies and advertisers are keen to reach audiences at the right moment as they go about their daily lives. DOOH offers the benefits of OOH with more control over:

Targeting

Measurement

Attribution

You can also incorporate it into your omnichannel strategy and tie your campaigns to actual business results.

Bridge the Gap Between Offline and Online

Quantify OOH

Build a robust OOH strategy based on real audience data. Leverage ASTRAD’s location data to accurately measure your OOH placement and identify consumers who have been directly exposed to your OOH advertisement.

Re-Target Digitally

Enhance your OOH message across multiple consumer touchpoints (mobile/ desktop/ tablet/ CTV) to further influence consumer consideration.

Extend Your Audience

Find users with the same demographic information, location, interests, and behaviors as your OOH-exposed and digitally engaged audience.

Measure Impact

Understand the mobility of users vis-a-vis your OOH placement and close the loop between OOH and conversions through footfall attribution and in-store foot traffic measurement.

Ad formats

You can also incorporate it into your omnichannel strategy and tie your campaigns to actual business results.

15 second or 30 second video ads.

Ads appear while the app is loading or during content streaming.

Why Connected TV?

Explore some of the benefits of Connected TV advertising.

Reaches TV audiences on an additional channel.

Complements linear TV.

Offers programmatic capabilities to TV advertising.

Leads to more relevant ads with data and targeting.

Incremental reach to audiences that no longer watch linear TV.

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Supply partners

Including all top programmatic SSPs

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Years

of programmatic experience

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Billions

Ad requests every day