Ad Exchange - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Ad Exchange?
An ad exchange is a technology platform that enables the purchase and sale of advertising inventory. Ad pricing is determined through real-time bidding auctions (RTB) on this neutral platform.
This process ensures that ad space is sold to the highest bidder at that moment, allowing publishers to maximize their revenue and advertisers to achieve cost-effective placements. By leveraging RTB, ad exchanges provide a dynamic and competitive environment that helps optimize the value and relevance of online advertising.
