Ad Formats - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is Ad Formats?

A specification for advertising creative often includes whether the ad will contain text, audio, or graphical content, the size of the creative, and the web-enabled device used to view the creative. The Interactive Advertising Bureau (IAB) has defined standard ad formats; there are also native formats that are custom to a site. These native ads are designed to match the look, feel, and function of the surrounding content, making them less intrusive and more engaging for users. By adhering to these specifications and standards, advertisers can effectively create and deliver compelling ad experiences that resonate with their target audiences.

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