ASTRAD SSP - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is ASTRAD SSP?
Astrad’s sell-side platform enables media owners to monetize data and media inventory. Customers can manage their yield and benefit from over a hundred DSPs, including the Astrad DSP. Astrad SSP customers get access to Astrad’s Buyer Index data to further improve their yield optimization.