Attribution - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Attribution?
Marketing attribution refers to the process by which marketers attribute credit to the success of their advertising campaigns. This involves evaluating the various marketing touchpoints consumer experiences during their journey towards a specific goal, such as making a purchase. The main objective of attribution is to identify the channels and messages that had the most significant influence on the consumer’s decision to take the desired action, such as clicking on an ad or completing a conversion.