Connected TV (CTV) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Connected TV (CTV)?
A piece of electronic equipment through which advertisements are displayed during TV shows and movies that are streamed via over-the-top (OTT) services on any internet-enabled television (connected TV) or streaming devices (such as Apple TV, Amazon Firestick, or Roku).
