Cookie - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is Cookie?

A cookie is a small piece of text that a website saves on the user's device, such as a computer, tablet, or smartphone. It serves as a unique identifier that allows web servers to recognize the user during future visits. By storing information about the user's preferences, session details, or activities, cookies help personalize and enhance the browsing experience, making interactions with websites more efficient and tailored to individual needs. They play a key role in enabling features like remembering login details, keeping items in a shopping cart, and providing relevant content or advertisements.

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