Cost Per Click (CPC) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Cost Per Click (CPC)?
The price a marketer pays each time a consumer clicks on an advertisement is known as the cost-per-click (CPC). This metric represents the amount an advertiser is charged for each individual click their ad receives. It is calculated by dividing the total cost of the ad campaign by the number of clicks generated. CPC is an essential measure for evaluating the efficiency and cost-effectiveness of a pay-per-click advertising campaign, helping marketers understand how much they are spending to attract each potential customer to their website.
