Customer Catalog Files - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is Customer Catalog Files?

A software-based solution that aggregates and processes various data feeds, providing valuable insights into audience behaviors, demographics, and interests. This platform enables both buyers and sellers of advertising to better understand their target audiences, optimize their ad targeting strategies, and enhance the efficiency of their campaigns. By analyzing multiple data sources, this solution helps advertisers make more informed decisions, improve ad relevance, and ultimately achieve better engagement and higher return on investment for their advertising efforts.

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