Customer Data Platform (CDP) - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is Customer Data Platform (CDP)?

A data warehouse is a centralized, large-scale database specifically designed to store, manage, and organize vast amounts of data, often consolidated from multiple diverse data sources. These sources may include transactional databases, operational systems, and external data feeds. The data warehouse serves as a repository that integrates information from different origins, allowing for efficient querying, reporting, and analytics. By unifying data from various sources, it enables organizations to gain a comprehensive view of their operations, perform in-depth analysis, and derive valuable insights for strategic decision-making.

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