Data Warehouse - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Data Warehouse?
A data warehouse is a large-scale database specifically designed to support data analysis and reporting. It serves as a central repository that stores structured data collected from multiple data stores, which may include transactional databases, operational systems, external data sources, and other internal databases. By consolidating information from various sources, a data warehouse provides a unified and consistent view of organizational data, making it easier for analysts, business users, and decision-makers to conduct complex queries, generate reports, and derive valuable insights. Data warehouses are optimized for read-heavy operations, allowing efficient analysis of historical data, trends, and patterns to support business intelligence and decision-making processes.