Deduplicated Reach - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is Deduplicated Reach?

Counting unique households or individuals reached by advertising refers to the process of measuring the total number of distinct viewers or audiences exposed to an advertisement over a given time period. This metric is essential in advertising to determine the reach of a campaign and avoid counting the same person or household multiple times. It provides insights into the size of the audience that has seen an ad, helping advertisers understand the effectiveness of their campaign in reaching new potential customers. This measurement is crucial for optimizing advertising strategies, ensuring a wide distribution of messaging, and avoiding excessive repetition that could lead to ad fatigue among the target audience.

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