Devices - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What are Devices?

The internet-enabled hardware, such as personal computers (PCs), tablets, mobile phones, smart TVs, and other connected devices, that people use to view, engage with digital media, and purchase products and services. These devices allow users to access a wide variety of online content, including videos, social media, websites, and e-commerce platforms, enabling them to interact, communicate, and make transactions. The diverse range of devices provides multiple touchpoints for users to consume information and engage in digital activities, making them central to how people experience and interact with the online world.

More definitions

DIGITAL SHELF
DIRECTLY IDENTIFIABLE INFORMATION
DISPLAY ADVERTISING