Display Advertising - Definition

Visual ads are promotional content that is displayed across various digital platforms, including websites, social media networks, or mobile apps. These ads are typically presented in formats such as images, text, or video banners, and are strategically placed to capture the attention of the audience browsing these platforms. Banner ads are commonly used as they provide a visually appealing way to showcase products, offers, or brand messages. When a user clicks on one of these ads, they are directed to a designated website or landing page, where they can learn more about the product or service being advertised, or take specific actions like making a purchase or signing up for a newsletter. Visual ads are a key component of digital advertising strategies, as they help brands increase visibility, engage their target audience, and drive traffic to their online properties.