Dynamic Budget Reallocation - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Dynamic Budget Reallocation?
Automated adjustments among various tactics within a campaign’s pre-defined budget refer to the use of technology to optimize the allocation of resources across different strategies or ad types within an advertising campaign. These adjustments are made dynamically and in real-time to ensure that the campaign performs as efficiently as possible, given the set budget constraints. For example, if certain tactics, such as a specific ad format or target audience, are generating better results, more of the budget may be shifted towards those tactics to maximize return on investment. This automation helps marketers avoid manual intervention and ensures that budget allocation is continuously optimized to achieve the campaign's goals, such as higher engagement, increased conversions, or improved cost efficiency.
More definitions
DYNAMIC CREATIV
DYNAMIC CREATIVE OPTIMIZATION+ (DCO+)
EFFECTIVE COST PER MILLE (ECPM)