Effective Cost Per Mille (ECPM) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Effective Cost Per Mille (ECPM)?
A relevant KPI selected by the advertiser (CTR/CR/COS) divided by impressions delivered, regardless of the pricing model used to purchase the impressions (CPM, CPC, CPA, CPL, CPCV, etc). Example for a typical CPC charging model: eCPM = (CPC x clicks / impressions) x 1000.
More definitions
ENRICHED CATALOG
EXPERIENCE MANAGEMENT
FIRST-PARTY COOKIE (1P COOKIE)