First-Party Data (1P Data) - Definition

First-party data refers to the information a company collects directly from its own sources. This can include a variety of customer data gathered through both online and offline channels, such as the company’s website, mobile app, CRM (Customer Relationship Management) system, social media platforms, or customer surveys. Since this data is collected directly from interactions with the company’s products or services, it tends to be highly accurate and reliable. First-party data is valuable because it offers insights into customer behavior, preferences, and demographics, allowing companies to personalize marketing efforts and improve customer experiences.