First-Party Media Network (1PMN) - Definition

Criteo's 1st-Party Media Network serves as a pipeline connecting buyers and sellers through a trusted network of direct first-party relationships. This network enables scalable, addressable advertising across the open web by leveraging data collected directly from users through first-party sources. By utilizing this direct data, Criteo ensures that ads are highly relevant and targeted, enhancing the effectiveness of advertising campaigns. The 1st-Party Media Network allows advertisers to reach specific audiences while maintaining privacy and trust, as it relies on first-party data from brands and publishers that users already have a relationship with.