General Data Protection Regulation (GDPR) - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is General Data Protection Regulation (GDPR)?

The EU GDPR harmonizes data privacy laws across Europe. It protects the privacy of EU citizens and applies to all companies collecting or processing personal data on individuals in the EU, even if not established in the EU. Additionally, it enforces strict compliance measures and imposes significant penalties for violations.

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