In-Market Audience - Definition

People who are likely in the market to purchase a given product or service are individuals who have demonstrated behaviors, interests, or characteristics that indicate a high probability of making a purchase in the near future. This concept, often referred to as Commerce Intent, involves analyzing various data points such as search queries, browsing history, past purchases, and engagement with related content to identify potential customers who are actively seeking specific products or services. By understanding and targeting these individuals, businesses can tailor their marketing efforts to deliver more relevant and timely messages, increasing the likelihood of conversion. Focusing on those with strong purchase intent allows companies to optimize their resources, enhance customer acquisition strategies, and ultimately drive higher sales and growth.