In-Moment Context - Definition

Criteo utilizes scaled Commerce Intent data to effectively match likely products, consumers, and page rankings. By analyzing extensive data on consumer behaviors and purchasing intentions, Criteo can identify which products a consumer is interested in and determine the most relevant audience segments. This sophisticated matching process takes into account various factors such as browsing history, search queries, and engagement patterns to predict consumer preferences accurately. Additionally, Criteo assesses the context of each webpage to understand the surrounding content and user intent. By combining these insights, Criteo is able to serve highly relevant advertisements that align with both the individual consumer's interests and the specific context of the page they are viewing. This targeted approach ensures that the ads are more engaging and effective, leading to higher conversion rates and a better overall user experience. Ultimately, Criteo's use of scaled Commerce Intent data and contextual analysis enables the delivery of personalized and contextually appropriate ads, enhancing the relevance and impact of their advertising campaigns.