Insertion Order (IO) - Definition

A contract is a formal agreement signed by an advertiser or their agency to confirm and approve a new budget allocated for an upcoming advertising campaign. This document outlines the financial commitments, terms, and conditions associated with the campaign, ensuring that both parties agree on the investment required to execute the planned marketing activities. By signing this contract, the advertiser officially validates the proposed budget, providing authorization for the agency to proceed with the campaign's development and implementation. This agreement serves as a binding commitment that governs the financial aspects of the advertising efforts, helping to manage expectations, allocate resources effectively, and establish a clear understanding between the advertiser and the agency regarding the financial parameters of the campaign.