Interactive Advertising Bureau (IAB) - Definition

A trade body organization that helps set standards and guidelines for digital advertising is an industry association that brings together various stakeholders, including advertisers, publishers, agencies, and technology providers, to establish and promote best practices within the digital advertising ecosystem. This organization is responsible for developing technical standards, ethical guidelines, and operational frameworks that ensure consistency, transparency, and accountability across all digital advertising activities. By setting these standards, the trade body helps to enhance the quality and effectiveness of digital advertising, address common challenges such as ad fraud and privacy concerns, and foster innovation within the industry. Additionally, it serves as a platform for collaboration and advocacy, representing the collective interests of its members in discussions with regulators, policymakers, and other industry groups to shape the future of digital advertising. Through its efforts, the trade body organization plays a crucial role in maintaining the integrity of digital advertising, building trust among consumers and businesses, and driving the overall growth and sustainability of the industry.