Inventory Management - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Inventory Management?
Media owners use this process to organize and sell their digital ad space by creating attractive packages, setting pricing models, and utilizing programmatic technologies. By offering tailored advertising options and optimizing ad placements, they maximize revenue and effectively monetize their digital properties.
More definitions
KEY PERFORMANCE INDICATOR (KPI)
LAST-TOUCH ATTRIBUTION
LIFETIME VALUE (CLV)
