Lookalike Finder - Definition

A core feature of the Criteo DSP, Similar Audiences leverages advanced artificial intelligence and the Criteo Shopper Graph to analyze extensive shopper data. By examining behavioral patterns and preferences, it identifies new potential consumers whose interests, buying habits, and characteristics closely match those of a company's most valuable existing customers. This helps advertisers efficiently expand their reach to highly relevant and engaged audiences, improving campaign performance and return on investment.