Management Center (Formerly CPP) - Definition

Criteo’s performance-monitoring interface is utilized both internally and externally to track and evaluate the daily performance of advertisers and publishers. This interface provides a comprehensive overview of key metrics, allowing teams to monitor campaign success in real time. Additionally, it offers the flexibility to make necessary adjustments, such as altering budgets and adjusting cost-per-click (CPC) values for advertisers. This dynamic tool ensures that advertisers can optimize their campaigns for maximum efficiency, while publishers can keep track of performance and revenue growth with ease.