Measurement Data - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Measurement Data?
Data derived from analyzing the performance of marketing campaigns across the marketing funnel. Some of the data points captured across the marketing funnel include; Impressions, page views, clicks, unique visits, leads, sales/purchases, repeat purchases.
More definitions
MEDIA PLAN
MINDSHARE (MARKETING TERM)
MOBILE ADS
