Mindshare (Marketing Term) - Definition

The percent of an advertiser’s pre-defined audience that is exposed to at least one ad is a key metric used to evaluate the effectiveness of an advertising campaign. It indicates how much of the target audience has encountered the ad, regardless of whether they interacted with it. This metric is crucial for understanding the breadth of the campaign's reach and its ability to get in front of the intended audience. A higher percentage suggests that the campaign has effectively expanded its visibility within the target market. For a deeper understanding of the impact of this exposure, it’s important to consider it in the context of other metrics, such as frequency and engagement. See "Reach" for a more detailed explanation of how this metric plays a role in overall campaign performance.