Native Ads - Definition

Ads that are designed to blend seamlessly with the surrounding content in order to enhance the consumer experience are known as native ads. These ads mimic the look and feel of the content they appear alongside, making them less intrusive and more engaging for users. A prime example of native advertising is found on Pinterest, where Promoted Pins blend into users' feeds, appearing like regular posts while still promoting a product or service. This approach helps maintain a more organic browsing experience while subtly integrating advertising.