Open Internet - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Open Internet?
Also known as the Open Web, this refers to digital publishing and advertising that takes place outside of walled gardens, such as search engines and social media platforms. The Open Web encompasses a wide range of websites, blogs, and other online content sources that are not controlled by major tech companies, allowing for more open, diverse advertising opportunities and greater control for publishers and advertisers.
More definitions
OPT-OUT
OUTCOME
OUTCOME OPTIMIZATION
