Opt-Out - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Opt-Out?
An opt-out is a user-signaled preference that allows individuals to opt out of receiving behaviorally targeted ads. This option gives users control over the types of ads they see based on their browsing behavior. To respect user preferences, Astrad provides a way for users to opt out of targeted advertising by visiting our Privacy page or by clicking the blue ‘i’ icon located on each Astrad banner. This feature empowers users to manage their ad preferences, ensuring they can prevent their browsing behavior from being used for targeted ads. By offering an easy opt-out process, Astrad promotes transparency and user control over personalized advertising experiences.