Outcome Optimization - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Outcome Optimization?
Criteo’s buying solutions leverage AI technology to continuously optimize key aspects of advertising, including channel selection, budget allocation, bidding strategies, audience targeting, and messaging. This helps ensure the achievement of superior outcomes by refining and improving campaign performance over time.
More definitions
OVER-THE-TOP (OTT)
PASSBACK
PERSONALIZE