Over-The-Top (OTT) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Over-The-Top (OTT)?
OTT (Over-the-Top) refers to video content delivered directly to viewers via the internet, bypassing traditional cable and satellite television services. This term has traditionally encompassed both Connected TV (CTV) and Online Video (OLV) advertising, making it a broad category for internet-based streaming services. Popular platforms such as Netflix, Hulu, and Sling are prime examples of OTT services, providing users with on-demand access to a wide range of video content. However, the term "OTT" is now considered outdated, and Astrad has moved away from using it in favor of more specific terminology to describe modern streaming and advertising technologies. This shift reflects the evolving nature of digital content delivery and advertising in a rapidly changing media landscape.