Prebid SSO - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Prebid SSO?
The ecosystem’s leading open-source notice and choice framework is designed to generate responsible addressable media identifiers and align them with people’s default privacy signals. This framework provides a transparent and ethical way for users to express their privacy preferences, ensuring that advertisers respect these signals when delivering targeted ads. The Prebid solution empowers users to communicate their preferences through a logged-out identifier, allowing for consistent privacy settings across different sessions. Additionally, it offers the option to use logged-in identifiers to synchronize preferences across multiple devices, ensuring a seamless and privacy-conscious experience for users throughout their digital interactions.