Predicted Click-Through Rate - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Predicted Click-Through Rate?
The expected click-through rate (CTR) for each potential impression is calculated by the Astrad AI Engine. This AI-powered system analyzes various factors, such as user behavior, historical data, and contextual signals, to predict the likelihood of a user clicking on an ad. By calculating this expected CTR, the engine helps optimize ad delivery, ensuring that the most relevant ads are shown to users with the highest potential for engagement. This predictive capability improves ad targeting and enhances the overall effectiveness of digital advertising campaigns.