Preferred Deals - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Preferred Deals?
A feature, enabled through Deal ID, that allows media owners to set aside specific inventory for designated buyers, typically at a fixed minimum price. This feature enables more controlled and targeted transactions, allowing media owners to allocate premium or exclusive inventory to preferred buyers. It ensures that the inventory is sold at a predetermined price, offering both parties a clear agreement on the terms. Deal ID-based inventory allocation provides transparency and helps streamline the purchasing process for both buyers and sellers.