Privacy Mesh - Definition

Astrad’s Privacy Mesh adopts a privacy-by-design approach to securely ingest first-party data, ensuring robust protection throughout its lifecycle. It clearly defines the provenance, purpose, and governs the usage, storage, and auditing of all data contributed to the Astrad Commerce Data Platform. This framework ensures that data is handled responsibly and ethically, with full transparency. Importantly, Astrad’s Privacy Mesh maintains the highest privacy standards by never re-identifying, selling, or leaking Customer data. This commitment to privacy ensures that Customer data remains secure and used only for its intended purpose.