Product Recommendations - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Product Recommendations?
An AI-driven algorithm is designed to enhance the personalization of digital content by analyzing a shopper’s on-site behavior. By considering factors such as the shopper’s navigation patterns, the recency of their activity, and the types of products they have browsed, the algorithm intelligently selects and matches relevant content to specific products. This targeted approach ensures that shoppers are presented with content that aligns with their interests and actions, improving the overall shopping experience and increasing the likelihood of conversions.