Programmatic Advertising - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Programmatic Advertising?
Automated ad buying refers to the use of a software solution to purchase digital advertisements in real-time, replacing the traditional manual methods of buying ads through phone calls, emails, or faxes. This approach streamlines the process, allowing advertisers to bid on and purchase ad space instantly, based on real-time data and performance metrics. Automated ad buying enhances efficiency, reduces human error, and enables more precise targeting, ensuring that ads are placed at the optimal time and in the most relevant contexts for the audience.