Programmatic Direct - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Programmatic Direct?
Programmatic advertising refers to the automated process of buying and selling digital ad inventory. When this process is conducted directly between the publisher and advertiser, without any middlemen involved, it is referred to as “Programmatic Direct.” This approach allows for more control and transparency, as the deal is made directly between the parties. Programmatic Direct includes various models such as programmatic guaranteed deals, preferred deals, and private marketplaces (PMP), offering advertisers and publishers flexible options to engage in efficient, direct transactions.