Pseudonymous Identifier - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Pseudonymous Identifier?
An identifier refers to a data point used to uniquely recognize an entity or object, but in the context of privacy, an organization ensures that this identifier is kept separate from individuals' personal identities. This means that technical and operational measures are implemented to prevent the identifier from being linked to specific individuals. This concept is contrasted with Personally Identifiable Information (PII), which is data that can directly identify a person. The goal is to maintain privacy while still using identifiers for operational purposes without compromising individual identity.