Real-time Audience (RTA) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Real-time Audience (RTA)?
The protocol invented by Astrad allows communication with a media owner's ad server to determine whether or not to display ads to a consumer currently browsing a webpage. This technology ensures that ads are shown in real-time, based on factors such as the user's behavior, browsing context, and predefined targeting criteria. By leveraging this protocol, Astrad optimizes ad delivery to the right audience at the right moment, improving ad relevance and increasing the likelihood of engagement or conversion.