Real-time Bidding (RTB) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Real-time Bidding (RTB)?
The buying and selling of ad inventory through a programmatic exchange or software solution allows advertisers to bid for ad impressions in real-time. Each impression is sold to the highest bidder in the split second it takes for a potential customer’s browser or app to load an ad unit. This automated process ensures that advertisers can target specific audiences based on real-time data, such as location, demographics, and browsing behavior. By facilitating instant transactions, programmatic advertising maximizes ad relevancy, increases engagement, and optimizes revenue for publishers.