Retail Media - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Retail Media?
Retail media advertising is a discipline that focuses on the buying and selling of advertising space within retailer websites and apps. The most common ad format in this space is the sponsored product ad, which is typically displayed on search results, category pages, and product detail pages. By showcasing relevant ads directly within the retailer's environment, this type of advertising enables brands to target consumers at key moments in their shopping journey, increasing visibility and driving higher conversion rates.