Same-Device Match - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Same-Device Match?
Cross-device linking refers to the process of connecting different identifiers (IDs) from various applications or browsers on the same device, enabling businesses to track user activity across multiple platforms. For instance, it may involve linking a web cookie on a desktop browser with a mobile advertising ID on a smartphone, allowing for a more unified view of the user's behavior. This technique helps marketers create a comprehensive profile of the user, even as they switch between devices. By linking these IDs, businesses can deliver more personalized and targeted ads, optimize cross-channel marketing strategies, and enhance the overall customer experience.