Shopper Graph - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Shopper Graph?
The Astrad Shopper Graph is a powerful tool that connects online and offline shopper IDs across multiple devices, browsers, apps, and other environments to create a more comprehensive view of each user. By consolidating data from various touchpoints, the Shopper Graph provides marketers with deeper insights into consumer behavior, allowing for more personalized and targeted advertising strategies. This unified approach helps boost sales, enhance product visibility, and increase profits by leveraging the collective power of tens of thousands of participating advertisers, brands, publishers, and retailers. With the Astrad Shopper Graph, businesses can optimize their marketing efforts across different platforms, ultimately driving more effective campaigns and higher conversion rates.