Showrooming - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Showrooming?
Shoppers who visit a physical store to explore, try out, and gather information about products but ultimately make their purchase online are often referred to as "showrooming." This behavior has become increasingly common with the rise of e-commerce, as customers use brick-and-mortar stores to physically experience products before making informed decisions to buy them online, often for better prices or convenience. Showrooming allows customers to compare prices, read reviews, and check availability online, making it a valuable practice for both retailers and manufacturers. Although showrooming can be a challenge for physical stores, it can also drive digital sales, as businesses can leverage the in-store experience to inform and encourage online purchases.